Workwear & professional equipmentShopify Plus
Husky
Boutique.
Hard-working commerce.
Shopify Plus01 — 08
Shopify Plus with a point of view.
That’s where Flow comes in.
Your store is part
of your brand.
We treat it that way.
We design, develop and improve Shopify and Shopify Plus stores. From custom themes and subscriptions to international storefronts, conversion optimisation and performance, we work on the details your business depends on.
Explore our servicesA few of the brands we work with.
Selected work.
Shopify & Shopify Plus experiences.
Built around the brands behind them.
Browse all 8 projects
Husky
Consumer technologyShopify Plus
Hyperloq.
Everyday technology. Within reach.
Shopify Plus02 — 08
Nutrition & wellbeingShopify Plus
Cari
Nutrition.
A considered experience. In Italian.
Shopify Plus / Italian localisation03 — 08
Healthcare & medical suppliesShopify Plus
AMG
Medical.
Commerce with care.
Shopify Plus04 — 08
Baby care & subscriptionsShopify Plus
LILLYDOO
The experience after checkout.
Shopify Plus development / Subscription accounts05 — 08
Interiors & custom wallcoveringsShopify Plus
Limitless
Walls.
A big catalogue. A clearer path.
Shopify Plus development / Search & merchandising06 — 08
Fine jewelleryShopify
Anma
Jewellery.
Find the piece. Know where it is.
Shopify collection UX / Inventory-aware filters07 — 08
Handmade Greek jewelleryShopify
Kalliope
Jewelry.
Crafted in Greece. Collected everywhere.
Shopify development08 — 08
Built around
Shopify Plus.
Your Shopify Plus partner.
The whole storefront.
Make it yours.
A store should feel like the brand behind it. We design the collections, product pages and small interactions that give it a recognisable point of view.
- Art direction
- Product & collection UX
- Mobile buying journeys
Built around your business.
Custom Liquid themes, flexible sections and integrations that fit your operation. Shopify and Shopify Plus development your team can confidently manage.
- Shopify Plus & custom themes
- Checkout extensions
- Apps & integrations
Pay attention to the hesitation.
We study where customers get stuck, prioritise the opportunities and test changes. Product clarity, navigation, cart behaviour and campaign landing pages all count.
- Conversion research
- Experiment roadmaps
- Landing pages
Keep the experience moving.
We look at what the store actually loads: theme code, images, apps and third-party scripts. Then we measure and improve the parts that slow it down.
- Core Web Vitals
- App stack review
- Theme optimisation
More from
Shopify Plus.
B2B commerce
Wholesale buying experiences, company accounts and customer-specific catalogues.
Checkout & customer accounts
Extend the purchase and post-purchase experience around the way your customers buy.
International storefronts
Localised content, currencies and buying journeys for the markets you serve.
Connected operations
Bring Shopify together with your subscriptions, fulfilment and business systems.
A little introduction.
Meet Andrew
The person behind Flow.
AndrewFounder of Flow
Founder. Developer. Your point of contact.
Your brand.
My attention.
My work spans Shopify Plus stores, mobile apps and software platforms. That wider perspective shapes the way we build: thoughtful design, considered technology and attention to the details.
Tell me about your storeNot just
Shopify.
Shopify is our specialism. Our engineering goes further: native apps, marketplaces and software platforms.
PE Trainer
Native iOS & AndroidFrom the screen
to the real world.
Routines, session tracking and connected devices. A mobile product that brings the app and the hardware together.
12K+active users
Connected devices / Session tracking / Mobile engineeringAvailable on both app stores
HeyStudent
Student housing marketplaceProperty discovery, student bookings and host operations. A platform connecting both sides of finding a home.
heystudent.com
Fomio
Software as a serviceApp monitoring that turns technical incidents into clear explanations and practical guidance for builders.
fomio.ai
Lyla
Booking & business softwareOnline appointments, team scheduling and customer reminders, with appointment passes for Apple Wallet.
lylasalon.appHere’s how
we get there.
You work with the people making the work.
From the first conversation to what comes after launch.
- 01
Get into the details.
Your customers, current store and technical setup. We agree what needs to change and put a scope around it.
Discovery & a clear plan - 02
Design the experience.
The important buying journeys come first. You review real layouts and prototypes, with room to work through the details.
Design & prototyping - 03
Build it properly.
Custom Shopify development, regular previews and testing across devices. Your team gets a store it can confidently manage.
Development & launch - 04
Keep paying attention.
Customer behaviour informs what comes next. We improve the store with a prioritised programme of design, development and testing.
Ongoing partnership
Before you ask.
Who is Flow the right fit for?
We partner with ambitious ecommerce brands that see their Shopify store as a core part of their business. If you want a thoughtful design and engineering partner for a meaningful rebuild, migration or ongoing optimisation programme, we should talk.
Can you improve our existing Shopify store?
Yes. A rebuild is not always the right answer. We can assess your current experience, performance and conversion journey, then recommend a focused improvement plan based on the opportunities we find.
How much does a project cost?
Every engagement is scoped around the commercial goals, technical complexity and level of design required. Share your store and investment range in the project form, and we can discuss an approach that fits. We work on considered projects and ongoing partnerships.
How long does a new storefront take?
The timeline depends on the scope, integrations, content and feedback process. We agree on milestones during discovery and give you a realistic delivery plan before work starts, with regular opportunities to review progress.
What happens after launch?
We can continue as your design, development and optimisation partner. Together we prioritise new features, customer experience improvements and experiments, keeping your storefront aligned with the business as it grows.
Tell us
about
your store.
A redesign, a migration, or the parts that need fixing. Tell us what you’re working on and where you want to take it.
We’ll read your brief, look at your store, and come back with the right questions.
Your next move01 / 02